How does an ad blocker work? What does the quality of blocking depend on? How do some ads get past it? What differentiates ad blockers from one another? Such questions are not just a matter of curiosity. Knowing the answers can help one select and use a blocker more efficiently. »
Understanding the importance of our personal data, we are forced to maintain a certain balance between security and openness. We have to share our data if we want to buy online, use apps and services. But, trusting our data to a certain business, we expect that it would use it within laws, ethics, and would take our interests into consideration.
We decided to investigate several popular mobile applications and see which third parties have access to the personal data of their users. »
The final part of the History contains a brief overview of the regulation measures affecting blockers in different regions of the world. We will also see how companies dependent on advertising find other ways to earn money or track customers. If you’ve missed the previous parts or want to read them again, here there are, the first and the second.
The fourth installment of the series will be the most interesting, as we will speculate on the future of blockers. »
We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads. »
For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.
Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!" »
This post is intended for more technically advanced users and meant to provide a detailed description on the HTTPS filtering and why it is essential in Adguard. The thing is, HTTPS is a very serious and sensitive subject, and we want to be as open here as possible. »
Why do we feel there's a need to write an article like this? On forums and in users' messages we often see a widespread belief that Adguard for Android is just a tool to block ads on devices that don't have ROOT access. And this is a serious mistake. Adguard is the most advanced way to get rid of ads and tracking on Android, no matter if you have your device rooted or not. »
One of the most important drawbacks of modern mobile devices is short battery life. So it's not amusing that many smartphone users pay attention specifically to that. If you are using Adguard on your smartphone and have once looked into the statistics of battery usage, you probably noticed that Adguard is often in the list of programs that consume most of the battery juice. But is it really so? Let's look at the details. »
In this article we would like to tell you about one important feature of Adguard for Android. It's a possibility to completely(!) disable filtering for all network connections. At first it may seem strange. What is the point of configuring Adguard so that nothing is filtered? What will it do then? We will try to explain it right away. »
One of the most popular questions users ask us - is it possible to block ads in YouTube app on Android? Unfortunately, there is no simple answer to it. In this article we will try to tell everything we know by this moment. »