The more you know

A 12-post collection

The inscrutable ways of user data: Adguard research announcement

Understanding the importance of our personal data, we are forced to maintain a certain balance between security and openness. We have to share our data if we want to buy online, use apps and services. But, trusting our data to a certain business, we expect that it would use it within laws, ethics, and would take our interests into consideration.

We decided to investigate several popular mobile applications and see which third parties have access to the personal data of their users. »

The history of ad blocking, part 3: Lawmaking, paid content and new tracking technologies

The final part of the History contains a brief overview of the regulation measures affecting blockers in different regions of the world. We will also see how companies dependent on advertising find other ways to earn money or track customers. If you’ve missed the previous parts or want to read them again, here there are, the first and the second.

The fourth installment of the series will be the most interesting, as we will speculate on the future of blockers. »

"Sing, Goddess, the wrath": a history of ad blocking, part one

For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.

Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!" »

Adguard vs AdAway (and other hosts-based ad blockers - DNS66, Netguard etc.)

Why do we feel there's a need to write an article like this? On forums and in users' messages we often see a widespread belief that Adguard for Android is just a tool to block ads on devices that don't have ROOT access. And this is a serious mistake. Adguard is the most advanced way to get rid of ads and tracking on Android, no matter if you have your device rooted or not. »

Ad blocking and battery saving

One of the most important drawbacks of modern mobile devices is short battery life. So it's not amusing that many smartphone users pay attention specifically to that. If you are using Adguard on your smartphone and have once looked into the statistics of battery usage, you probably noticed that Adguard is often in the list of programs that consume most of the battery juice. But is it really so? Let's look at the details. »