The More You Know

A 25-post collection

March digest: Facebook outrage, stolen passwords, and future cars

An important note. Our monthly digests don’t just observe posts from our blog. They also contain noteworthy industry highlights that have not been covered by the blog.

Facebook is generally one of the main stars of nowadays’ data drama. Its activities consistently raise questions about privacy, ad targeting, tracking, and blocking. But this March it has surpassed itself, losing billions of market value after the Cambridge Analytica scandal. »

Trying hard not to steal your password, they still steal

The analytic software is a greedy monster that devours all the data it can get, no matter how sensitive and private. And no matter if the company owning the software even has a clear plan of making money out of these data. Sometimes they just get trouble instead of profits.

For example, this February, mobile web analytics provider Mixpanel caught itself (and it’s SDK users) collecting user passwords that people typed into forms on sites. Mixpanel soon announced the bug fixed. But, as researchers say, it keeps saving passwords from input fields on some sites even after the patch was released. »

Meet CAV, the car of the nearest future

Connected autonomous vehicles (CAV) are soon to replace motorcars and trucks on the roads. We’ll most likely not own them, but enjoy "mobility-as-a-service", renting cars, or sharing cars and expenses with other people that travel the same route, the recent research by Intel states.

It also states that "around 585,000 lives could be saved due to self-driving vehicles between 2035 to 2045". And that "pilotless vehicles will free more than 250 million hours of consumers’ commuting time per year in the most congested cities in the world". »

The Year 2017 in Ad Blocking

The year 2017 was a tough one for privacy protection and ad blocking apps, but a good one for their users. But any paradox seen here is illusory.

It was back in 2016 that the ad and marketing industries acknowledged the impending crisis. Ad-blocking growth statistics created great concern for many advertisers and publishers. Extrapolations showed that in a year or two almost nobody would see ads. Advertisers got ready to sell their lives at a high price. That was the year that ad reinsertion startup companies like PageFair, Admiral, Sourcepoint, Secret Media propagated, offering technologies to push ads through ad blockers.

It also was the year when the Coalition for Better Ads emerged.

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Ad Blocker 2020: An invisibility cloak for the wild wild web?

An ad blocker of the nearest future is yet another personal assistant, that guides you to your profit and safety through the labyrinth of marketing technologies. Today ad blockers hide ads from you — tomorrow they will have to hide you from ads.

Personal assistants have recently become a very trendy type of apps. Siri, Cortana, Google Assistant are being used globally; local markets have their own products, like Alisa by Yandex in Russia or Duer by Baidu in China. But what do ad blockers have in common with these apps that tell you the weather, build routes, search the web and manage events in your calendar? »