Several days ago PageFair (the industry leading anti-adblocking authority and solutions provider) issued a traditional report on ad blocking. The presentation is very interesting, although we must say that we do not agree with all the data and conclusions provided. Anyway, from this report you will find out how people get to know about ad blockers, how many women/men there are among ad blocker users and much more. »
What do we say to "adblock apocalypse"? Not today.
In recent years advertisers and publishers have been worryingly following the growth of ad blockers. Preparing the reports, filing the complaints and generally waiting for the true apocalypse in the industry. However, there are no reasons for such concern. Mashable has recently published an article, which we want to share with you. »
Some of you may have already heard about ePrivacy Directive by European Commission. We won't go through all the points of this document, but we can't share the part which goes about ad blocking.
So the latest changes actually allow media companies to take measures against ad blocker users. »
Google continues to remove ad blockers. This time AdNauseam extension was banned from Web Store. Google flagged it as malware which prohibited using the extension for those who have installed software via Chrome's developer mode. »
Be warned, fellows.
Recently Kryptowire (company that provides mobile application security analysis tools) has found out that there are several models of Android mobile devices that contain firmware, which collected personal data of users and transmitted this sensitive info to third-party servers. Surely, without users' consent.»
A long time ago we added a Web of Trust extension (to monitor websites reputation) to Adguard for Windows and Adguard for Mac. Today we found out that Web of Trust is suspected of selling the browsing history of millions of users to third-parties.
We decided to make an official statement regarding this to assure everyone that extension in Adguard has nothing to do with it. »
Fighting against ad blockers, Financial Times (international business newspaper) carried an experiment several months ago. Readers were asked to stop an ad blocker on their website and.. well, many of them agreed to. »
It's been just a few days since we've heard about Adblock Plus ad network, and here they are - the new "police of the web". Google decided to develop own acceptable ads policy and not alone, there is now a "Coalition for Better Ads". »
Ba dum tss. The most famous ad blocker in the world is now running its own ad network.
For those who are now puzzled (just like us), let us tell you more. »
Google finally draws the line and takes measures against websites that are using intrusive ad practices.
There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads: »