Industry news

News that concern ad blocking and similar areas

PageFair Adblock report 2017

Several days ago PageFair (the industry leading anti-adblocking authority and solutions provider) issued a traditional report on ad blocking. The presentation is very interesting, although we must say that we do not agree with all the data and conclusions provided. Anyway, from this report you will find out how people get to know about ad blockers, how many women/men there are among ad blocker users and much more. »

The ad blocking apocalypse: it's not happening

What do we say to "adblock apocalypse"? Not today.

In recent years advertisers and publishers have been worryingly following the growth of ad blockers. Preparing the reports, filing the complaints and generally waiting for the true apocalypse in the industry. However, there are no reasons for such concern. Mashable has recently published an article, which we want to share with you. »

EU defines its stance on ad blockers

Some of you may have already heard about ePrivacy Directive by European Commission. We won't go through all the points of this document, but we can't share the part which goes about ad blocking.
So the latest changes actually allow media companies to take measures against ad blocker users. »

Google will rank sites with intrusive ads lower on search results

Google finally draws the line and takes measures against websites that are using intrusive ad practices.

There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads: »