Industry news

News that concern ad blocking and similar areas

Google will rank sites with intrusive ads lower on search results

Google finally draws the line and takes measures against websites that are using intrusive ad practices.

There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads: »

Android malware that spreads through Google's ad network

Uh-oh, it looks like we have another proof of how harmful online ads can be. There is a new noxious malware that lies in wait for Android users, and spreads via AdSense. Yeah, that ad network by Google.

Specialists of Kaspersky Lab have encountered an alarming virus called Trojan-Banker.AndroidOS.Svpeng.q that is spread with the help of online ads. »

Facebook against ad blockers

Today Facebook announced some truly sad news - the social network will now fight ad blockers.

What are the measures? Well, first of all the tech part itself will be altered, so that ad blockers couldn't detect and remove advertising on the desktop version of Facebook.
And secondly, the social network will update ad preferences tool. This tool shows what data is transferred to advertisers, why do you see specific ads, and it also gives opportunity to hide ads that you are not interested in. »