Google plans to add adblocking features to its Chrome browser, Wall Street Journal reports. They will appear in mobile and desktop Chrome, turned on by default, but will block only ads that are unacceptable by Better Ads standards. But these and other details are not clear yet, not only to Wall Street Journal but to Google itself. »
A research team of Stanford and Princeton claims to have developed a fundamentally new ad blocking concept. The key novelties are stealth functioning and visual recognition of ads. Those are called to end the "arms race" between ad blockers and publishers who use anti-adblocking solutions. »
An app launcher and search tool AppFlash will be pre-installed on devices sold by Verizon. It allows the telecommunication giant and its partner companies to track the usage of apps on the phone and gather a lot of other information on the behavior of its user. The launcher is now being tested on LG K20 V.
A launcher is a “skin”-app that allows changing the interface and functions of a smartphone, adds additional services, options and settings to the operation system. In order to do this, the app demands access to a bunch of system functions and to the device’s contents. »
Founded in 2016, the Coalition for Better Ads has recently shared the results of it’s ad perception research, naming the most and the least acceptable ad experiences. Ad formats for desktop and mobile web has been rated and ranked separately.
Coalition for Better Ads is an association of the biggest advertisers, platforms and adtech developers worried about ad blockers popularity growth and intended to "improve the consumer online ad experience". The coalition includes Facebook, Google, Procter & Gamble, Unilever, The Washington Post, News Corp, Interactive Advertising Bureau (IAB) with it's area divisions as well as other companies and non-commercial organizations. »
General Data Protection Regulation adopted in the European Union will come into force in May 2018 and will revolutionize the business of companies that collect and use the personal data of the EU citizens. First of all, these are adtech and martech providers, who use users’ data for ads targeting, personalization of promotions and offers, and research of consumer behavior, habits, demand.
This market expects some "quakes" - drop in companies’ market value, changes of users’ behaviour, mergers and acquisitions. Here are three most important aspects of innovation that will lead to such consequences. »
Even if you have an ad blocker installed, you might see a banner or other advertising element on the website. Why is this happening? Most likely, you see the results of one of the technologies to bypass adblockers and display ads to their users. Marketers and site owners are not ready to tolerate the fact that people block ads. »
There will be no unskippable 30 sec ads on YouTube. Such videos will be gone only in 2018, which is nearly a whole year on your calendar and almost eternity for the Internet company. However, 20 and 16 sec unskippable videos will be promoted instead. »