Adguard Blog

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Adguard for Android 2.9

This is arguably the biggest we’ve changed our app since v2.5 or even since the introduction of the new design back in Adguard v2.0. Some of these changes were meant to be introduced only in the 3.0 version, but we couldn’t wait any longer :) Significant changes to UI, the long hoped-for filtering log feature, other new options — all this and much more awaits you in this update. »

Easter Special Offer

Hey, friends!
We are holding a promotion currently - 35% discounts on ALL kinds of licenses. It's a great time to purchase protection for your device :)
The special offer is valid until April 18. »

Adguard vs AdAway (and other hosts-based ad blockers - DNS66, Netguard etc.)

Why do we feel there's a need to write an article like this? On forums and in users' messages we often see a widespread belief that Adguard for Android is just a tool to block ads on devices that don't have ROOT access. And this is a serious mistake. Adguard is the most advanced way to get rid of ads and tracking on Android, no matter if you have your device rooted or not. »

Verizon’s spyware-launcher will be sending app usage data to advertisers

An app launcher and search tool AppFlash will be pre-installed on devices sold by Verizon. It allows the telecommunication giant and its partner companies to track the usage of apps on the phone and gather a lot of other information on the behavior of its user. The launcher is now being tested on LG K20 V.

A launcher is a “skin”-app that allows changing the interface and functions of a smartphone, adds additional services, options and settings to the operation system. In order to do this, the app demands access to a bunch of system functions and to the device’s contents. »

The most irritating and the most acceptable ad formats as researched by the Coalition for Better Ads

Founded in 2016, the Coalition for Better Ads has recently shared the results of it’s ad perception research, naming the most and the least acceptable ad experiences. Ad formats for desktop and mobile web has been rated and ranked separately.

Coalition for Better Ads is an association of the biggest advertisers, platforms and adtech developers worried about ad blockers popularity growth and intended to "improve the consumer online ad experience". The coalition includes Facebook, Google, Procter & Gamble, Unilever, The Washington Post, News Corp, Interactive Advertising Bureau (IAB) with it's area divisions as well as other companies and non-commercial organizations. »