Adguard Blog

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The EU will make its citizens aware of their personal data usage and change the whole adtech market

General Data Protection Regulation adopted in the European Union will come into force in May 2018 and will revolutionize the business of companies that collect and use the personal data of the EU citizens. First of all, these are adtech and martech providers, who use users’ data for ads targeting, personalization of promotions and offers, and research of consumer behavior, habits, demand.

This market expects some "quakes" - drop in companies’ market value, changes of users’ behaviour, mergers and acquisitions. Here are three most important aspects of innovation that will lead to such consequences. »

PageFair Adblock report 2017

Several days ago PageFair (the industry leading anti-adblocking authority and solutions provider) issued a traditional report on ad blocking. The presentation is very interesting, although we must say that we do not agree with all the data and conclusions provided. Anyway, from this report you will find out how people get to know about ad blockers, how many women/men there are among ad blocker users and much more. »

Ad blocking and battery saving

One of the most important drawbacks of modern mobile devices is short battery life. So it's not amusing that many smartphone users pay attention specifically to that. If you are using Adguard on your smartphone and have once looked into the statistics of battery usage, you probably noticed that Adguard is often in the list of programs that consume most of the battery juice. But is it really so? Let's look at the details. »