Adguard Blog

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PageFair Adblock report 2017

Several days ago PageFair (the industry leading anti-adblocking authority and solutions provider) issued a traditional report on ad blocking. The presentation is very interesting, although we must say that we do not agree with all the data and conclusions provided. Anyway, from this report you will find out how people get to know about ad blockers, how many women/men there are among ad blocker users and much more. »

Ad blocking and battery saving

One of the most important drawbacks of modern mobile devices is short battery life. So it's not amusing that many smartphone users pay attention specifically to that. If you are using Adguard on your smartphone and have once looked into the statistics of battery usage, you probably noticed that Adguard is often in the list of programs that consume most of the battery juice. But is it really so? Let's look at the details. »

The ad blocking apocalypse: it's not happening

What do we say to "adblock apocalypse"? Not today.

In recent years advertisers and publishers have been worryingly following the growth of ad blockers. Preparing the reports, filing the complaints and generally waiting for the true apocalypse in the industry. However, there are no reasons for such concern. Mashable has recently published an article, which we want to share with you. »

EU defines its stance on ad blockers

Some of you may have already heard about ePrivacy Directive by European Commission. We won't go through all the points of this document, but we can't share the part which goes about ad blocking.
So the latest changes actually allow media companies to take measures against ad blocker users. »